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Your Brand Voice – Avoid These Mistakes

Dec 22, 2023 | Business

Once you have established your updated brand voice and tone, audit your existing digital content and make sure everything is consistent with these changes. If you find content that no longer works, keep a running list of that content and why it needs to change. Then develop a schedule to make edits and republish.  

Part of your plan should be to clearly communicate the changes to your team and re-train them on brand voice guidelines if needed.

Even if you perfected your brand voice when you launched, the only constant in life (and business) is change. Your brand voice must reflect these shifts, or your messaging won’t get through.

Don’t Make These Branding Mistakes!

Finally, if you’re going to take the trouble to revamp your brand voice, it’s good to keep in mind the common mistakes businesses make with their branding so you can do your best to avoid them.

Failing to set yourself apart. Some companies spend all their time thinking about their brand and core values but fail to look around at the market and set themselves apart. As part of your rebranding, look at competitor brands and find a way to differentiate yourself.

Getting too trendy. It can be tempting to align your brand revamp with current trends. After all, a rebrand is an update. But try to come up with something evergreen so that it will still be relevant into the future. If your brand is too trend-driven, it’ll need another rebrand soon. And then you risk confusing your customers.

Basing your brand on personal preferences. If you get one takeaway from this blog post, it should be that your audience’s tastes and preferences should guide you in making decisions about your brand. Don’t go with what YOU think will work. Make sure it’ll resonate with your audience.

Not delivering on your promise. Your brand message is a promise you make to your audience. “Our products and services will make THIS change in your life.” Make sure your offerings live up to this promise.

Skipping the style guideline. No matter the size of your organization, you need a brand style guideline. This will keep your employees or any freelancers you hire on track, and it will help you clarify the vision for your rebranding.

A quickie rebranding. Take all the time necessary to give your company the right brand. Rebranding is not a small project! Don’t rush the process and end up with something that won’t work to achieve your aims.

Hi there, I'm Jennifer.

 

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