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Are you one of the misinformed folks who think that email marketing is dead or does not
work anymore?
Perhaps you are not seeing the results you want and, thus, feel like your investment has
gone to waste. In reality, email marketing is not dead. In fact, it’s more profitable than
ever. But there is no doubt that it’s changed.
It has become more dynamic and sophisticated in many ways, and the latest digital
technologies allow you to engage with clients in ways you couldn’t before. Email
marketing is far from dead. It’s thriving and for good reasons.
The following are six reasons why email marketing is still relevant and beneficial
today:
It's the Most Preferred Communication Channel
According to recent data, 99% of consumers check their email every day, preferring it by
40% over other communication channels. This fact alone suggests that email marketing
remains a powerful way of reaching consumers. It is much easier to get your message
across when your target audience is willing to read and engage with it. If you know they
won’t answer a phone, why would you choose this form of communication to reach out
to them?
High ROI
Email marketing, when done right, offers a very high ROI. A Data and Marketing
Association report showed that it averages $36 for every dollar spent. As the costs
associated with email marketing are lower than other forms of digital marketing, it
makes sense to invest more in this channel.
Personalized and Targeted Content
Email marketing allows you to target your audience and send personalized messages
and customer-specific content. Using strategic personalization increases engagement
and conversions by segmenting your email list and personalizing your messages.
Increased Web Traffic and Sales
Email marketing can increase website traffic and sales, especially when you include
links to your website and product pages in your emails.
Cost-Effective
Compared to conventional advertising methods, email marketing is more cost-effective.
With no printing or shipping costs, email marketing campaigns are a low-cost way of
reaching a vast audience.