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Revamping Your Brand Voice – Is it time?

Dec 18, 2023 | Business

No matter how much you’ve perfected your business’s brand voice, there will come a time when you need to reevaluate and revamp.

Things will inevitably change in your industry, your business, or the wider world, and it’s essential that you keep up. If you don’t, you risk losing touch with your audience.

The digital world is full of noise and clutter. You can’t shout louder than everyone else, but you can stand out by speaking in a tone that resonates with your audience. This is why it’s so important to keep your brand voice clear and relevant.

How do you go about revamping your brand voice? Make changes appropriately and safely, without altering your core message or alienating your audience. Start by evaluating the effectiveness of your current brand communications and determining what needs to be updated.

How Do You Know It’s Time for a revamp?

There are a number of reasons why a business chooses to revamp its brand voice. Here are just a few that could impact yours:

Shifts in your market. To start with, you might notice a major shift in your market or industry. For example, people may have become more environmentally conscious or more concerned about where their products are sourced. This may require changes in the way you communicate with them.

Audience evolution. Aside from industry shifts, your own audience might be evolving, expressing new concerns or issues that they hadn’t talked about in the past.

Demographic shift. Or you may be experiencing a complete demographic shift among your customers, which will necessitate a complete overhaul of your brand voice.

World events. And then there are the upheavals in the world, such as an economic downturn or pandemic. These may also force you to adapt your brand voice. For example, if wages stall and prices rise with inflation, your audience may become more budget-conscious and spend less. In that case, the way you talk about pricing and costs may have to adjust as well.

How can you tell if you need to adjust?

The easiest way to identify a shift in your audience composition or behavior is to examine your metrics. Look for things like a drop in sales, changes in email opens and clicks, or changes in website traffic patterns, and behavior. For example, if you see a popular blog topic not performing like it used to, this could be a sign it’s time to review your brand voice.

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