Know-Like-Trust: The Breakdown

Jan 4, 2024 | Business

Know – Blow up Your Brand Name

The kind of “knowing” we’re discussing here goes well beyond recognizing your business’s logo. When a customer knows your brand, it means they know who you are, what you stand for, what drives you, and what makes you unique. These tactics grow your brand’s awareness and communicate deeper to build likability and trust.

Here are some things you can do to grow this awareness of what you’re all about:

  • Be active on social media. Maintain a strong social media presence and spend time posting content and interacting with your audience.
  • Optimize for search engines. Select high-search keywords to use naturally in your content. Maintain a content-rich website that’s easy to navigate.
  • Consider paid advertising. Paid advertising gets your message in front of people quickly. It’s one way to create a burst of traffic and attention.
  • Build a reputation for expertise. Create content in your niche to show your knowledge. Keep current on the latest industry news and trends in your market and share this information with your audience.
  • Create information products such as eBooks and video courses. Distribute these for free and encourage your audience to share.
  • Build relationships with influencers that share your core values. Reach out to well-known names in your niche and propose collaborative projects, such as guest appearances on each other’s blogs or video channels.


Like – How to Make Your Customers LOVE You

Communicating your core values and purpose is vital for getting your customers to like you. This is what resonates and makes us fall in love with a brand.

Shared values might be something like concern for the environment, technological innovation, ethical practices, or a commitment to progressive causes. Whatever it is, you need to demonstrate how you live these values.

  • Identify and define your core values. Core values are business ethics that you share with your target audience. State these clearly on your website and communicate them through your products and content.
  • Share your passions and interests, even if they’re not closely related to your niche. This creates an emotional connection with your audience and humanizes your business.
  • Show your face. Your social media profiles should be a headshot that shows you smiling. Put your face on your website and create content like videos that make a personal connection.


  • Tell your story. Stories create a bond between you and your audience. They show your human side and reinforce your core values. Create compelling stories like your origin story, stories of challenges you faced, and stories that take your audience behind the scenes.
  • Speak your audience’s language. When talking online, study your audience’s words and phrases and adopt them as your own. Learn about their sense of humor so you can use it too.
  • Don’t promote while building relationships with your audience. If your audience members feel like you’re “selling” to them, this will turn them off. Focus on interacting authentically and save the sales for later.
  • Be generous. Everyone loves a generous person. Offer free content that helps people with their problems. Give away freebies, discounts, and free memberships whenever possible.
  • Go beyond expectations. Do more than people expect of you. This creates a “wow” feeling that will make people love you.


Trust – Create Your Brand’s Loyal Fan Base

If you offer an excellent customer experience, your customers will trust you. What’s important here is to provide a seamlessly positive experience every time someone interacts with your brand.

  • Offer consistent quality. Letting the quality of your content or offerings slip can seriously hurt the trust you’re building. Your audience won’t see you as an unfailing source of information and help. Know your customer’ expectations, and don’t disappoint.
  • Remove the risk. Offer generous guarantees, so there’s no risk in buying from you. Find out what risks your customers perceive and remove each one.
  • Demonstrate your value. Don’t expect your products and services to speak for you. Focus on solving problems your customers face when you engage with them to show you’re worth working with.
  • Use customer testimonials. Customer testimonials offer a valuable form of social proof. They show potential customers the results you’ve gotten for real people. Reach out to customers and ask if they’ll write you a testimonial to display on your website.
  • Be yourself. These days, everyone is selling online. People can tell when someone is being fake with them. Be yourself and be transparent.

Hi there, I'm Jennifer.


My guess is you are thinking about starting a business but have no idea how to get going, or you have a business but are stuck or frustrated in an area of your business or maybe you stumbled across my podcast?

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