How To Revamp Your Brand

Dec 20, 2023 | Business

The first step to revamping your brand is to assess your current branding and target market. Adjusting your brand is a major project, so you don’t want to take it on unless you must!

Review your Ideal Customer Profile.

Start by reviewing your ideal customer profile (ICP). Is it up to date? Have there been any changes recently? If so, update your ICP, as this will give you the information you need to choose the right tone to communicate with your audience.

Research your target market.

See what your target audience is talking about online and what questions they’re asking. Keep track of conversations on social media and engage in those discussions where appropriate to get clarification.

Keep your ear to the ground.

Take a look at other content creators your ideal customers follow and make note of the tone these businesses use. At the same time, listen in on the conversations they’re having on social media with your same audience.

Assess your current brand voice.

Is the language you’re currently using still appropriate for your audience? After looking at your ICP and the content your customers consume, you can get a sense of whether it’s still suitable. Your language might be too formal or too serious. Or you might feel your tone is now too light and casual, and not authoritative enough.

Remember to adjust for scenarios.

When assessing your brand voice, keep in mind that it may change depending on the message you’re conveying. If you’re telling a serious personal story or giving advice on something important, you will speak in a more formal tone than you would if you were marketing a new product launch.

Stick to Your Core Values

Also keep in mind that your core values won’t change. What will change is the way you express these core values through your voice. Core values are important because they are often the reason why we buy from one company over another. We identify with the things they stand for and we feel good buying from them.

Think about the language you will use to take a stand on issues that are important to your customers. You’re looking to communicate these same core values in a way that resonates more with your ideal customer and how they have changed.

Be Authentic.

Authenticity is crucial when bringing your brand voice to life. Does your current tone and language reflect who you really are? Brands sometimes get off track, especially if they have multiple employees on the front lines of communication.

A good way to check for authenticity is to revisit your unique value proposition and your natural strengths. Does your brand voice complement your values or contradict them? Note examples of where your current brand voice is out of alignment with your values so you know what needs to change.

Hi there, I'm Jennifer.


My guess is you are thinking about starting a business but have no idea how to get going, or you have a business but are stuck or frustrated in an area of your business or maybe you stumbled across my podcast?

Whatever path you took to find me, I’m so glad you’re here! This website is packed with tips on how to start, run and grow your business in style.

Why Is It Helpful To Know The Love Language Most Important To Your Loved Ones?

Knowing someone’s love language is a key that unlocks the door to relationship
success. Being able to recognize what motivates someone we care about and pour into
them creates bonds that are unbreakable.

Create a Christmas Mission

The holidays come around every year and each year brings the promise of magic andwonder. Christmas delights entire families and gets them excited for gifts, celebrations,and time off from their regular routine. The excitement generated by Christmas...

Change Your Career and change your life.

Do you have a role in the workforce? Are you operating from a degree you earned in college, trade school, or a certification program? Have you take the entrepreneurial route and blazed your own trail, or have you inherited your gig from a family...

5 Ways To Organize A Busy Week

Life can be chaotic and overwhelming. We all need to take time to stop, calm down and take a deep breath. Everything can feel as though it is rushing past us, and we can often feel like we don’t have any control. Before you know it, the weekend has...

Hit By A Bus

We all know that emergencies hit unexpectedly, but with the right preparation you can be ready to keep your business running! Don’t risk having an emergency shut you down – get prepared for whatever life throws at you. 

Use Active Listening to Improve Communication

One of the tools that great listeners use is active listening. This type of listening
involves both verbal and non-verbal communication and is a highly effective form of
communication. When all parties of a conversation use active listening, the outcomes
are almost always favorable.

Episode 42: The Fashionista Life Welcomes Dr. Kiran Gill of the NAPLES AESTHETIC INSTITUTE

Combining her meticulous attention to detail, keen eye for aesthetics and precise artistry with the latest advancements in medical science and technology, Dr. Kiran Gill is renowned throughout Naples as a leader of beauty enhancement that produces...

Mindfulness in a Digital World

It’s harder than ever to be mindful in today’s world. That’s partially due to the fact that it’s easier than ever to be distracted. We live in a digital world and with it comes a whole host of new entertainment modes, communications channels, and outright distractions.

Five Steps to Building an Effective Network for Neurodivergent Entrepreneurs

Building an effective network as a Neurodivergent entrepreneur initially seems
intimidating, but following these five steps creates meaningful relationships with others
in your industry. In addition, you’ll gain information, resources, and contacts essential to
advancing your business revenue and career through networking.

3 Indicators You Need to Consider Change

While some people are very self-aware and know when they are feeling unfulfilled, most people do not. They experience symptoms of being unfulfilled . . .