Starting a Podcast

32% of Americans listen to podcasts at least once a month, and that figure is changing rapidly. Podcast episodes are easy for people to search, access, and listen to.

Listeners can find most podcasts for free on different platforms including Apple Podcasts and Spotify. With the podcast industry evolving, these platforms make it easier and easier for listeners to access your podcasts.


As a business, podcasts offer an easy barrier to entry, free marketing cost, and access to a wide audience for free.


It is like today’s modern-day talk radio, allows people to listen to your content as they go about their day, from doing daily chores, to travelling, or even exercising.


Are you interested in using podcasts to expand your business’s marketing reach? It’s relatively simple to start a podcast and reach a brand-newmarket.


What you need to start a podcast:


1. Audio & sound equipment. Get a microphone Yeit is a popular one and find a place to record your podcast. Record episodes in a sound-proof room or quiet area. I actually started recording years ago in a small quite office at a warehouse that we had. I had a radio show for about 9 months (this was well before podcasts were a thing)

2. Recording software. Choose how you are going to record and edit your podcast. Which software are you going to use to edit episodes?A really popular one and easy to use I have even used it is Audacity.

3. Podcast hosting software. After each podcast is recorded, edited and ready to go live, how will it be hosted and broadcast to your subscribers?

4. Brainstorm content theme. What’s the overarching theme or concept that will guide your podcast episodes? People search for podcasts related to certain themes, topics or ideas.

5. Set a publishing schedule. How often will you publish podcast episodes? You might also want to create podcast “seasons” where after you publish a certain number of episodes, your podcast takes a scheduled break. The key is to be consistent so If you drop a podcast once a week stick to that schedule and do not veer from it. 

 6. Create a podcast marketing plan. After each episode is published, how will it be marketed? Use these ideas to promote episodes and help with content exposure, SEO and authority-building:


The podcast industry is growing rapidly, and it isn’t stopping. Platforms like Spotify are evolving with the industry, and now is the perfect time to start reaching a new audience with a podcast.


Overall, publishing podcasts builds brand awareness with listeners.By listening to your episodes, they learn more about you and your company over time. There are some things – like emotions – that are best conveyed with words!



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